Akash Bhat on Twitter: "When Amazon began acq rights to content (incl live sports), it only had one thing in mind - video advertising. TV ad spend in 2020 was ~$102B globally
A Simple Guide To Amazon's Complicated Advertising Business
An insight into what is AMG (Amazon Marketing Group). Should you include it in your Marketing Plans? - eDominic
Amazon AMG & AAP Explained | Sellics
What is Amazon Demand Side Platform? [2019]
Amazon renamed AMS, AMG, and AAP to Amazon Advertising - eDominic